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Deanhuster (talk | contribs) (The reason for the development of the 2200-series) |
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The 2213 and 2215 along with a few higher-end models were offered for the first time in the 1982 catalog. Technicians and sales personnel were gathered in district meetings to educate them on the product. These two low-end models were being sold for less than their Japanese counterparts. That year, the Japanese cut the retail price of all their oscilloscopes , many of which were being sold for less than their manufacturing costs. They knew that they had to get rid of their current production any way they could and begin their own redesign program to counter this new offering from Tektronix. | The 2213 and 2215 along with a few higher-end models were offered for the first time in the 1982 catalog. Technicians and sales personnel were gathered in district meetings to educate them on the product. These two low-end models were being sold for less than their Japanese counterparts. That year, the Japanese cut the retail price of all their oscilloscopes , many of which were being sold for less than their manufacturing costs. They knew that they had to get rid of their current production any way they could and begin their own redesign program to counter this new offering from Tektronix. | ||
Did the 2213 and 2215 fix the problem? Yes and no. It didn't thwart the Japanese. They came back with a vengeance and were able to do what they always had done with a product. But Tektronix learned a lot from that. Now, the company focuses on new technology for the low end as well as the high, laboratory end. Digital oscilloscopes such as the TDS220 designed for the low end of the market still pack a lot of performance.. Tek learned to manufacture products more economically. They | Did the 2213 and 2215 fix the problem? Yes and no. It didn't thwart the Japanese. They came back with a vengeance and were able to do what they always had done with a product. But Tektronix learned a lot from that. Now, the company focuses on new technology for the low end as well as the high, laboratory end. Digital oscilloscopes such as the TDS220 designed for the low end of the market still pack a lot of performance.. Tek learned to manufacture products more economically. They increased reliability and cut those manufacturing costs because of it. When one thinks about it, technology changes so quickly that equipment cannot be made expensively as it had been in the 1960s and 1970s, for it will only be replaced in a few years because new technology will demand it. Much of technology such as computers and consumer equipment have become "throw-away" items rather than repairable items. Repair costs are high, often higher than the purchase of a new item. Besides, the technology will have changed so much that the old item had only a short time to remain compatible with the technology around it while the new item embraced all of the new technology that had been developed. Test and measurement equipment isn't to that point yet ..... but it isn't far away for some products. | ||
Such is the “game” of worldwide competition. | Such is the “game” of worldwide competition. | ||