36
edits
2213: Difference between revisions
Jump to navigation
Jump to search
no edit summary
Deanhuster (talk | contribs) No edit summary |
Deanhuster (talk | contribs) No edit summary |
||
| Line 24: | Line 24: | ||
With their entry into the low-end market, the Japanese manufacturers began to take notice and increased their penetration into the same market with models that offered fair performance and a decent price. And the imports were beginning to take a large market share away from Tektronix and from Hewlett-Packard who had also developed a lower-cost line of oscilloscopes. | With their entry into the low-end market, the Japanese manufacturers began to take notice and increased their penetration into the same market with models that offered fair performance and a decent price. And the imports were beginning to take a large market share away from Tektronix and from Hewlett-Packard who had also developed a lower-cost line of oscilloscopes. | ||
Tektronix management knew from history that the Japanese used the consistent business example of beginning at the low end of a product line, gradually working its way up the lines until they were manufacturing was in direct competition with the highest product lines on the market. They had historically done this with cameras and optics, calculators, watches, stereo equipment, communications equipment. Their first products were considered “junk” (e.g., Soundesign) by American consumers, but after several years, the Japanese were offering the desirable products (e.g.,, Sansui). Tektronix management saw the beginning of their move into the oscilloscope market and wanted to do something to counter it, knowing that after the Japanese took hold, then products from Taiwan, and South Korea would follow in the same pattern. And today, the Chinese would be part of that progression. | Tektronix management knew from history that the Japanese used the consistent business example of beginning at the low end of a product line, gradually working its way up the lines until they were manufacturing was in direct competition with the highest product lines on the market. They had historically done this with cameras and optics, cars, trucks, motorcycles, televisions, calculators, watches, stereo equipment, communications equipment. Their first products were considered “junk” (e.g., Soundesign) by American consumers, but after several years, the Japanese were offering the desirable products (e.g.,, Sansui). Tektronix management saw the beginning of their move into the oscilloscope market and wanted to do something to counter it, knowing that after the Japanese took hold, then products from Taiwan, and South Korea would follow in the same pattern. And today, the Chinese would be part of that progression. | ||
Tektronix attempted to form a consortium of U.S. manufacturers with the intent of working together to counter the Asian threat. Hewlett-Packard declined that cooperative effort as being too risky as did the others, leaving Tektronix to work out the problem on their own. | Tektronix attempted to form a consortium of U.S. manufacturers with the intent of working together to counter the Asian threat. Hewlett-Packard declined that cooperative effort as being too risky as did the others, leaving Tektronix to work out the problem on their own. | ||